SOFT MARKET PLAN
Slow freight market dispatch: keep units loaded when rates go soft
In a slow freight market you can't change what brokers pay. You can change how many miles run empty, what each mile costs and how many loaded miles each truck gets. Our dispatch desk works those levers every day, and you still approve every load.
WHAT YOU CONTROL
- Deadhead share
- Cost per mile
- Loaded miles per truck
- Which loads you say yes to
UNIT 02
What the indicators say, and what you can do about it
Two public indicators, dated and sourced. Then the levers that move your margin no matter what they say.
- Cass Freight Index, shipments, Aug 2026
- 1.038
- 1.038, up 2.1% from August 2025Cass Freight Index, shipments, August 20261.038, up 2.1% from August 2025Cass Freight Index shipments component (January 1990 = 1), August 2026, built from freight bills Cass Information Systems processes for shipper clients across modes. Cass reported the 2.1% year-over-year rise as the first annual gain since January 2023, while cautioning it largely offset declines of earlier months. Updated monthly around mid-month.Cass Freight Index via FRED (FRGSHPUSM649NCIS), 2026Checked Oct 2026
- ATA truck tonnage index, Aug 2026
- 112.7
- 112.7, down 0.5% from July and 1.6% from August 2025ATA For-Hire Truck Tonnage Index, August 2026112.7, down 0.5% from July and 1.6% from August 2025American Trucking Associations' seasonally adjusted For-Hire Truck Tonnage Index (2015 = 100), released September 22, 2026. Next release scheduled October 20, 2026.ATA, Truck Tonnage Index (Sept 22, 2026), 2026Checked Oct 2026
- Average cost per mile, 2025 (ATRI)
- $2.336
- Operating cost benchmarkAverage operating cost per mile, 2025$2.336/miATRI's 2026 Analysis of the Operational Costs of Trucking: industry average for 2025, up from $2.260 in 2024. Fuel about $0.482/mi; non-fuel $1.854/mi; driver wages and benefits $1.028/mi.ATRI, Operational Costs of Trucking (2026 edition), 2025Checked Oct 2026
Indicators as published for August 2026, checked October 2026. Shipments rose year over year for the first time since early 2023, while tonnage slipped. Forecasts are not facts; we don't make any.
What they measure: the Cass index is built from freight bills that Cass Information Systems pays for its shipper clients, across modes, so it tracks how much freight shippers are moving. ATA's tonnage index tracks the weight hauled by for-hire carriers. When shipments rise but tonnage slips, lighter freight is moving more often, or the gain is in modes other than truckload. Neither one is a rate.
For a small fleet, the more useful signals are closer to the truck: how many loads post in your outbound markets, how fast brokers call back, and how often a counter gets accepted. The desk sees those every day across many lanes and shares what it sees on your weekly report, per truck.
The point of the panel: in a soft market, five points of deadhead or a few cents of cost per mile can be worth as much as a rate increase you're not going to get. Many small fleets have more room in their empty miles than in their rates. That room is the desk's job. Cost per mile is yours: fuel discounts, idle time, tire pressure, a maintenance schedule that prevents roadside repairs, and insurance shopped at renewal. Each one is small. Together they decide whether a soft month is thin or red.
Before you plan a month, run your cash through the trucking cash flow forecaster, and test single offers with the load profitability calculator. For the wider picture, read our guide to the trucking market.
UNIT 03
What the desk changes when the market softens
More broker calls, earlier
Soft markets reward the first carrier on the phone. We start before the truck delivers, not after.Reload first, then the load
We judge an outbound load by the market it delivers into. A good rate into a dead market costs a day.Shorter runs between strong markets
Instead of one long run into nowhere, two shorter ones that stay near freight.Deadhead with a reason
Empty miles only toward a better market or home, and you see them on the offer.
We also get stricter about brokers. Soft markets bring more slow payers and more double-brokered loads, so the desk checks authority and payment history before every booking with a new broker, and tells you when a rate looks too good for the lane.
EXAMPLE A reefer delivers in Atlanta on Thursday. The best outbound pays $2.10 a mile to a weak market. A $1.85 load to Charlotte pays less, but Charlotte has three loads home for Friday at $2.40. The desk brings you both plans side by side; the second earns more over two days. Your call.
Our opinion: a slow market is the wrong time to add trucks and the right time to fix cost per mile. The fleets that come out strongest are usually the ones that got lean, not the ones that got bigger.
Cash matters as much as loads. Slow markets often come with slower broker payments, so a fleet that waits 30 to 45 days to get paid can run short even while it's busy. Keep a reserve, know which brokers pay on time, and if you factor, check that your factoring terms still fit the loads you're hauling.
UNIT 04
When to park a unit
Parking feels safe because the truck stops burning fuel. But the payment, insurance and plates keep coming. Put in your own numbers.
There are good reasons to park beyond the math: a truck overdue for big maintenance, a driver who needs time off, or a unit you're about to sell. And sometimes parking the newest, most expensive truck while older ones keep running is the right fleet decision. The desk gives you the numbers per unit; you decide.
Think about the driver before the truck. A company driver sent home for two weeks may not come back when freight picks up, and replacing them costs more than most slow weeks lose. If you do park a unit, say so early, keep the driver informed, and use the time for maintenance that would otherwise cost a busy week later.
Dispatch costs nothing while a truck is parked. The fee is 5% for one truck, 4% per truck from two, charged only on loads you accept and haul. No minimums, so a slow week costs a slow fee. And if you decide to park two of five trucks for a month, the other three stay at the fleet rate; we don't reprice you for running fewer units in a bad stretch. See the dispatch rates page.
UNIT 05
Soft market questions
01Is the trucking industry slowing down?
The latest public indicators disagree, which is normal near a turn. The Cass Freight Index shipments figure for August 2026 was 1.038, up 2.1% from August 2025, while ATA's tonnage index for the same month was 112.7, down 0.5% from July and 1.6% from August 2025. Neither tells you what your lanes will pay next week, so we watch both and the loads posting.
02How do small fleets get through a freight recession?
By controlling what they can: fewer empty miles, lower cost per mile, more loaded miles per truck, a cash reserve, and no new trucks until the numbers support them. The lever panel on this page shows how much each one is worth to an example fleet.
03Does a dispatcher help when rates are low?
A good one helps most when rates are low, because the difference between a planned week and a reactive one is bigger. The desk calls more brokers, plans reloads before delivery and cuts deadhead. It can't raise the market, and anyone who says otherwise is selling.
04Should I park a truck when rates are low?
Only if running it loses more than parking it. Payments and insurance continue either way, so a truck that covers its running costs and part of its fixed costs is usually better on the road. Use the park-or-run check above with your own numbers.
Soft market, lean fleet
Tell us how many units you run and where they sit. A dispatcher calls back with a plan to cut empty miles, and you approve every load.
4% for 2+ trucks, 5% for one, 7% while your MC is new