Trucking website template: the six pages shippers and brokers look for

Many small trucking company websites fail the same way: a stock photo of a truck that isn't theirs, a slogan about reliability, and no way to tell what the company hauls, where it runs or whether it's real. A shipper or broker who lands there leaves in ten seconds.

A useful carrier website is short, specific and current. It answers the four questions a shipper has (what do you haul, where, can I trust you, how do I reach you) and makes it easy to ask for a quote or a carrier packet.

The site, as six unit tiles

• PAGE 1

  Home

  What you haul, for whom, across which region. Two buttons: quote and carrier packet.

• PAGE 2

  Equipment and capacity

  Each unit type, how many, special features, loads per week you can usually offer.

• PAGE 3

  Lanes

  Home base, lanes you run every week, regions you serve.

• PAGE 4

  Safety and compliance

  USDOT and MC numbers, insurance limits, how you vet drivers, a link to your public safety record.

• PAGE 5

  About

  Who owns the company, how long you've been in trucking, what you're good at.

• PAGE 6

  Contact and packet request

  Phone, email, hours, a short quote form, a one-click packet request for brokers.

Page by page

Home

Lead with what you do, not who you are. "Reefer and dry van capacity for food and retail shippers across the Southeast" tells a shipper in one line whether to keep reading. Add your truck count, home base and USDOT and MC numbers in a small strip, and two buttons: request a quote, request a carrier packet.

Equipment and capacity

List each equipment type, how many units, and features that matter to shippers: trailer length, reefer type, liftgate, tarps, ramps, team drivers, hazmat endorsements, TWIC cards. Say how many loads a week you can usually take. Shippers looking for capacity care more about this page than any other.

Update it when the fleet changes. A site that lists four trucks when you have six, or a reefer you sold last year, costs you credibility the moment a shipper asks.

Lanes

Name your home base and the lanes you run every week. Specific lanes help shippers on those lanes find you and help brokers match you to freight. List the states or regions you serve for spot work too.

Safety and compliance

This page earns trust. Show your USDOT and MC numbers, how long your authority has been active, your insurance limits (and that a certificate is available on request), and a short paragraph on how you hire drivers and maintain trucks. Link to your public safety record on FMCSA's SAFER system so anyone can check it. The same name and USDOT number on your site should be on your truck doors 49 CFR 390.21Vehicle markingLegal or single trade name + "USDOT" number, both sides, sharp contrast, legible from 50 ft in daylight49 CFR 390.21 requires self-propelled CMVs to show the carrier's legal name or one trade name (as filed with FMCSA) and its USDOT number preceded by "USDOT", on both sides, in sharply contrasting letters readable from 50 feet in daylight while the vehicle is stationary.49 CFR 390.21Checked Oct 2026Close.

About

Two short paragraphs. Who owns the company, how long they've driven or operated, why they started it. Small shippers like knowing who they're dealing with; an owner who answers the phone is a real selling point against large carriers.

Contact and carrier packet request

Phone, email and hours at the top. A short form: name, company, email, phone, lane or freight, pickup date. And a separate line for brokers: request our packet and we'll send authority, W-9 and insurance certificate the same day. Then send it the same day.

What not to put on it

• Stock photos of trucks that aren't yours. Use real photos of your own trucks, with other companies' names blurred, or none at all.
• Claims you can't back up. "Best rates," "never late," "fully insured for anything" invite questions you can't answer.
• Rates. They change weekly. Offer a quote instead.
• Driver recruiting buried on the home page. If you're hiring, give it its own page.
• Old information. An outdated fleet list or a disconnected phone number is worse than no site.

Getting found

Shippers search for things like "reefer carrier Atlanta" or "flatbed trucking company near me." Use those phrases naturally on your pages: equipment, city, region, freight. Claim your business listings on the major map and directory services, with the same name, address and phone as your site. Ask shippers you've hauled for whether you can mention them by name; one real customer is worth more than a page of adjectives.

EXAMPLE A four-truck reefer carrier in Macon, Georgia, rebuilds its site from the template: six short pages, real photos of its own trucks, a lanes page listing its weekly Macon to Atlanta and Savannah runs, and a packet request form. Within two months, a regional food distributor finds the lanes page searching for Savannah capacity, calls the owner, and books a weekly load.

Keep it current

Put a monthly reminder on your calendar: check the fleet list, lanes, insurance limits and contact details. Every time something changes (a new truck, a new lane, a new phone number) update the site the same week.

What a broker checks in thirty seconds

Brokers vet carriers all day, and most of the check happens outside your site: your authority status, insurance on file and safety record in public FMCSA data. Your website's job is to make that check easy and consistent. A broker who sees the same legal name, USDOT number, phone and address on your site, your packet and your public record moves on to booking. A broker who sees a different phone number or a name that doesn't match the authority starts to wonder whether the company is who it says it is.

So put the identifiers in the footer of every page, link straight to your public record, and keep a working packet request one click away. That small strip does more for broker trust than any amount of design.

Domain, email and builder

Domain. Use your company name or something close to it, ending in .com if you can get it. Short and easy to say on the phone beats clever.

Email. Set up an address on your own domain, such as dispatch@ or office@ your company name. A free webmail address on a rate con or carrier packet looks less established to some shippers, and an address on your own domain stays with the company if staff change.

Builder. A mainstream website builder with ready templates is enough for six pages. Pick one that lets you edit text yourself from a phone, so updating the fleet list doesn't wait for a designer.

Forms. Make sure quote and packet requests land in an inbox someone reads every day, and test the form yourself once a month.

Photos that help instead of hurt

Real photos of your own equipment are the best thing on a carrier site. Shoot them on a clear day, trucks clean, from the front three-quarter angle, with the door lettering readable. Add one photo of the yard or the shop if you have one, and one of the owner. Skip photos with customer names on trailers unless the customer agrees. Shippers notice when a photo is clearly a stock image, and it undercuts every other page.

Built for a phone first

Most shippers and brokers will open your site on a phone, often between calls. Keep paragraphs short, put the phone number where a thumb can tap it, and make the quote form fit on one screen with no more than six or seven fields. Load the site on your own phone over a weak signal before you publish; if it's slow for you, it's slow for them.

A launch checklist

• Every page has your legal name, USDOT and MC numbers in the footer.
• The fleet list matches the trucks you run today.
• The phone number rings someone during the hours you list.
• The quote form and packet request both send to a monitored inbox.
• The SAFER link opens your own company snapshot.
• Every photo is of your own equipment, or there are no photos.
• Every sample line from the template has been rewritten in your words.

Start plain, then improve what brings calls

The website carries the rest of marketing for trucking companies. As you grow, the pages change: add an org page using our trucking company org chart template, and track inquiries and loads from the site alongside other numbers in a KPI dashboard. The truck business plan template uses the same lanes and equipment you list here. If you're choosing systems to run the back office, see trucking dispatch software. Still naming the company? Try the trucking company name generator. And for the bigger picture of adding trucks, read how to grow a trucking company.

Our view: a plain six-page site that's accurate beats a beautiful one that's out of date. Build the simple version this week, and improve it once you know which pages bring calls.

This template is not legal advice; have any insurance or safety claims reviewed before you publish.